Target Audience

The demographics for my magazine will fall into the age groups of 35-55 because Ska music was big in the 1980’s but, it will also fall into the age group of 15-24 because more young people are started to get into Ska with new bands and the old bands and also the clothing. They will also fall into groups of C and D because they are middle aged working class people. In the psychographics my target audience would fall into the group that are inner-directed in the value life styles. In Maslow’s hierarchy of needs my target audience would fall into the category of social because they are part of a group in the way that they dress but, also esteem because they have self-esteem, status, respect and also admiration of others.