The demographics for my magazine will fall into the age group of 15-24 because they’re students at college; they will fall into group E in the S.E.G because they’re not in full time employment. In the psychographics, in the value life styles they will be the groups who are outer-directed, the people who belong, the achievers and emulators. If you look at Maslow’s hierarchy of needs you will see that the students fall into the category of social, because they need to belong and be a part of a group, or the esteem because they will have self-esteem, status, respect and admiration of others.
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